ITW Case Study: Graphene Car Care Products for Black Magic and Rain-X
Our first client was ITW, the company behind the Black Magic and Rain-X car care brands. Graphene Integrations (then Graphene America) worked directly with ITW's engineering team to bring graphene into consumer car care products, and four of them made it to store shelves.
Working with ITW's engineers
Our founder, Frans Alkemade, worked side by side with ITW's engineering team to develop graphene-enhanced formulas for two of its brands. Together we developed four products, two for Black Magic and two for Rain-X. ITW's team knew their products and their customers. We brought the graphene know-how needed to add graphene to formulas that were already proven.
The products
Black Magic
- Black Magic Intense Graphene Quick Detailer
- Black Magic Intense Graphene Tire Shine
Rain-X
- Rain-X Graphene Spray Wax
- Rain-X Graphene Exterior Detailer
Where they're sold
The products are sold at major US auto parts and retail stores, and online.
How a graphene car care project works
The process is the same one we use with every manufacturer. First, you tell us about the product you already make and what you would like to improve. Second, we suggest a graphene dispersion in a carrier that fits your formula, and a starting dose, and quote R&D samples. Third, your formulators test the sample against their own baseline. Fourth, if it works, we scale up and supply the dispersion made in Charlotte, NC. Car care formulas are often solvent-based, and we supply graphene dispersed in solvents as well as in water, resins and oils. See graphene dispersions for the carriers we offer.
Our role and ITW's role
ITW and its brands formulate, make, market and sell the finished products. Graphene Integrations supplies the graphene know-how and the graphene dispersion. We do not sell consumer car care products ourselves, and we do not publish performance claims for ITW's products: those are ITW's to make.
Frequently asked questions
Which graphene car care products did Graphene Integrations help develop?
Four products with ITW: Black Magic Intense Graphene Quick Detailer, Black Magic Intense Graphene Tire Shine, Rain-X Graphene Spray Wax and Rain-X Graphene Exterior Detailer.
Can Graphene Integrations help me add graphene to my car care product?
Yes. We start with your existing formula, suggest a graphene dispersion and starting dose, and quote R&D samples so your team can test it. Pricing and samples are by quote.
Do you sell graphene car care products to consumers?
No. We supply graphene to manufacturers. The finished products are made and sold by ITW's Black Magic and Rain-X brands.
What it means for your product
We still work this way today. We start with a product that already works, then work with your engineers and formulators to fit graphene into it. Whether you make car care products, coatings, lubricants or composites, we can help you find out what graphene can add.
Read the ITW car care press release, and see the graphene dispersions behind products like these.