ITW Case Study: Graphene Car Care Products for Black Magic and Rain-X
Our first client was ITW, the company behind the Black Magic and Rain-X car care brands. Graphene Integrations (then Graphene America) worked directly with ITW's engineering team to bring graphene into consumer car care products, and four of them made it to store shelves.
Working with ITW's engineers
Our founder, Frans Alkemade, worked side by side with ITW's engineering team to develop graphene-enhanced formulas for two of its brands. Together we developed four products, two for Black Magic and two for Rain-X. ITW's team knew their products and their customers. We brought the graphene know-how needed to add graphene to formulas that were already proven.
The products
Black Magic
- Black Magic Intense Graphene Quick Detailer
- Black Magic Intense Graphene Tire Shine
Rain-X
- Rain-X Graphene Spray Wax
- Rain-X Graphene Exterior Detailer
Where they're sold
The products are sold at major US auto parts and retail stores, and online.
What it means for your product
We still work this way today. We start with a product that already works, then work with your engineers and formulators to fit graphene into it. Whether you make car care products, coatings, lubricants or composites, we can help you find out what graphene can add.